Diy Retailer
Retail Signage; Pipe Frame Sign; While not technically a retail store, the signage in this cafe is created using Kee Klamp fittings and could be a possibility for stores using Kee Klamp built clothing racks to tie in the look. The sign frame is created using the 90 Degree Elbow fitting. Looking for the definition of DIY? Find out what is the full meaning of DIY on Abbreviations.com! 'Do It Yourself' is one option - get in to view more @ The Web's largest and most authoritative acronyms and abbreviations resource. DIY retailers are meeting this challenge by starting to think beyond the product on offer. Re-thinking formats and services is a key opportunity area for the DIY market and various brands, such as Topps Tiles smaller ‘boutique’ store format, are already proving this to be a successful move. Retail-Index is the most complete, up-to-date and user-friendly online database which lists both internet- and traditional retailers in Europe. All the major retail sectors (18 in total) are represented, such as food, DIY. Technavio has announced the top six leading vendors in their recent DIY home improvement market in the US report from 2017-2021. Walmart is known as the leading retailer in the world owing to.
2018 was a trying year for DIY retail in Europe. For example, total DIY sales across the UK fell 40% year-on-year, according to the CBI. The growth of online shopping poses a considerable challenge to DIY retailers across Europe, who have been slow to establish and optimise their online presence. Moreover, in countries where Amazon is present, consumers are veering towards that marketplace to make their DIY purchases, over the brand or retailer itself.
In the midst of this rising competition, high street DIY retailers must focus on using the online experience to their advantage and start kindling greater brand loyalty to keep customers coming back. To better understand what European shoppers are looking for from DIY retail, we surveyed 4,200 consumers from the UK, France, and Germany. More than 60% of UK consumers plan to undertake some form of home maintenance work over the next calendar year — these are the five things DIY retailers need to know to capture these shoppers.
1. A big brand name isn’t enough
Based on our research, just one third (34%) of UK consumers find brand reputation a factor in deciding between DIY merchants. Purchasing decisions are overwhelmingly influenced by price (60%) and proximity (45%) to physical stores.
The situation is even more extreme elsewhere. In France, 71% of consumers are price-driven. In Germany, brand reputation influences only 19% of consumers, and nearly two-thirds (61%) choose a retailer based on how close the store is to their home.
European consumers likely do not perceive there to be any major differentiating factors between DIY retailers, so they opt for the one that is closest and cheapest. The retailer who finds ways to stand out from the rest with a differentiated customer experience will win otherwise ambivalent DIY shoppers.
2. Brick-and-mortar advantage
In Europe, just 7% of DIY purchases are made online. UK and German consumers are the biggest online purchasers. Traditional brick-and-mortar retailers have the lion’s share of the market. Amazon, for instance, can only serve online shoppers, whereas retailers like B&Q and Screwfix can connect with shoppers online or in-store. Today, European consumers are making most of their DIY purchases in-store. While this may change in the near future, DIY retailers should take advantage of their brick-and-mortar outposts while also building a strong e-commerce presence.
3. Content is king
That being said, online is becoming a major destination for those undertaking DIY projects. 37% of consumers are turning to the internet to shop for DIY products. They’re looking for information about products and inspiration for their projects using social media content (23%) and online product descriptions (29%). For inspiration, the social media platforms of choice are YouTube (70%), followed by Facebook (48%), and Pinterest (41%). After they have decided on a project, consumers want to be able to see products and visualise their use: 83% of European consumers said video and pictures were a crucial factor when making DIY purchases.
4. Facts matter
When it comes to researching and deciding between products, consumers are looking for details. Trust in products is primarily achieved through accuracy about features and functions, according to four in five consumers (79%) – exceeding even a product’s brand reputation (60%). This desire for accurate product details extends to the customer reviews. In fact, the detail of review content is almost twice as important as whether the person who left the review was a DIY expert or tradesman (36%). This confirms our previous data on the value of review content for DIY retail; in our Shopper Experience Index study, our best-in-class DIY clients reported a 128% conversion lift for shoppers who interacted with any type of customer content.
5. Engagement extends beyond purchase
DIY shoppers’ affinity with DIY-related content doesn’t end once the purchase has been made. 37% of UK consumers and 46% of German consumers look to YouTube for support when carrying out the project itself. Moreover, 44% of British consumers will call on peers for help and almost a third (31%) will head to the DIY retailer website to look for resources.
Online is increasingly becoming an important tool to help shape not only DIY purchasing decisions, but the lifetime value of consumers. Retailers should provide post-purchase resources to shoppers; in-store, this may look like workshops, and online, it could be a YouTube channel or other content library on a retailer website. Consumers are looking for expert help and best practices to help them tackle their own DIY projects. What’s more, they want to show off their completed projects on social media. Retailers that provide an avenue for consumers to share questions, reviews, advice, and results will have consumers coming to their platforms throughout every stage of the DIY project lifecycle.
Our research shows that DIY shoppers want to be engaged throughout the entire project lifecycle — from inspiration and research to purchase and completion. However, European retailers are falling short on delivering this experience and failing to capture and hold consumers’ attention and loyalty. When retailers evolve from selling products to becoming shoppers’ trusted resource for all stages of DIY projects, they will be closer to delivering the customer experiences their shoppers want.
For more data about DIY retail in Europe, view our infographic.
Global Powers of Retailing, produced by Deloitte, is an annual publication that identifies the world’s 250 largest retailers on the basis of publicly available data. The latest edition, the 22nd, refers to the fiscal year 2017, and the analysis of the various retailers’ performances takes into account all the areas in which they operate.
The key points:
- The 250 top global retailers generated, together, a total turnover of 4,530 billion dollars, +5.7% on the figure for the previous year;
- Amazon continues to climb, again recording two-digit growth, greater than that of any of the other Top 10 global retailers;
- Wal-Mart, which has been a global leader for over 20 years, once again tops the ranking. In fact, all the places on the “podium” are taken by US companies, with Costco in second place and The Kroger Co. in third;
- The Top 10 include three European operators: Schwarz Group (Germany), followed by Aldi Einkauf (Germany) and Tesco PLC (UK);
- Europe leads the way in terms of number of companies in the Top 250;
- European retailers (numbering 87) account for 34.8% of the companies included in the ranking.
- The first Italian company to appear in the ranking is Coop Italia (in 71st place), followed by Conad (73rd), Esselunga (121st) and Eurospin (168th) ;
- The FMCG (fast-moving consumer goods) sector is the one most strongly represented in the ranking, in terms of number of companies (55.2%) and also revenues (66.2%).
“The global economy has reached a turning point. The period up until the start of 2018 was characterised by significant growth, but in the near future we can reasonably expect to see a slowdown, in part due to factors such as inflation on the main markets, monetary and fiscal policy adjustments by governments, and the currency depreciation to which most of the emerging countries are exposed,” explains Claudio Bertone, Equity Partner Deloitte and Retail Sector Leader. “For retailers, this will mean a slowdown in spending and an increase in consumer goods prices, but also difficulty in managing global supply chains.”
Eleven operators from our particular sector feature in the ranking, and alongside these we also consider Ikea, given that it is a similar kind of concern. These operators, here shown with their relative positions in the ranking, are the following:
6) Home Depot (USA) –
14) Lowe’s Company (USA)
27) Ikea Group (Sweden)
49) Groupe Adeo (France)
63) Kingfisher (UK)
90) S.A.C.I. Falabella (Chile)
103) Menard (USA)
112) The Sherwin Williams Company (USA)
125) Tengelmann (OBI, in other words) (Germany)
143 Beisla Group (Japan)
162) Bauhaus (Germany)
219) Hornbach (Germany)
Most of the above operators have gained a few places compared with the previous classification. Home Depot and Lowe’s have each gone up a place, Sherwin has gone up two places, and Bauhaus three. Adeo and the Chilean operator Falabella have each gained an impressive five places, while Ikea and Kingfisher have stayed where they were. Some of the companies have slipped in the ranking, namely the American retailer Menard (which has dropped by 7 places), the Japanese operator Bailsa (-8), and the German concern Tengelmann (-28). The German company Hornbach is a new entry, while Finland’s Kesko Corporation has dropped out of the ranking.
Deloitte also analysed the mean annual growth rate in the period 2014-2017. Sherwin, with an impressive 11%, is the company that recorded the greatest growth, followed by Falabella with +7.8% and Adeo with +7.3%. The next best performances were recorded by Lowe’s (+6.3%) and Hornbach (+5.2%).
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The Top Ten
The Top 10 global retailers account for 31.6% of the overall turnover generated by the world’s top 250. Wal-Mart, Costco and The Kroger Co. once again take the top three positions in the ranking. The company that has made the most significant progress is Amazon, whose two-place rise in the ranking, compared with the fiscal year 2016, is an effect of its steady double-digit growth (25.3%), which is even more impressive when compared with the average growth recorded by the other Top 10 operators (+6.1% compared to the previous year).
All the companies in the Top 10 are nevertheless growing at a faster rate than the rest of the ranked companies overall (6.1% versus an overall rate of 5.7%), even though, their margins are slightly down on the previous year, and in this regard they recorded performances below the average for the Top 250.
Europe leads the way in terms of number of companies in the Top 250
Europe provides the largest number of companies present in the Top 250: indeed, the number of companies with headquarters in Europe is up from 82 to 87, and three of them feature in the Top 10 (Schwarz, Aldi Einkauf, Tesco PLC). Two thirds of the turnover generated by retailers in Europe comes from Germany, the UK and France.
Germany is home to the largest operators. These companies are worth an average of 24.7 billion dollars, a figure that far exceeds the average (18.1 billion) recorded by the Top 250 as a whole. France, on the other hand, stands out for its strong internationalisation, with French companies being found to operate in, on average, in 29.2 different countries.
“The drive to go global is a particular feature of European retailers, which on average operate in 15.6 countries as opposed to an average of 9.5 countries for the Top 250 as a whole” says Patrizia Arienti, Senior Partner Deloitte and Consumer Industry Sector Leader. “Driven by the need to grow outside of their already mature markets, European retailers are more active abroad and stand out for their global initiative.”
“To succeed in gaining a greater market share in a highly competitive and now very internationalisation-oriented sector, like the retail industry, strategic management of the supply chain is essential. The new so-called disruptive technologies, such as analytics, IoT and robotics, can certainly be extremely helpful in this regard. Choosing to approach the transformation of all supply chain-related processes through an end-to-end digital transformation strategy can help you take advantage of the opportunities offered by the changes now taking place in the retail industry” Bertone remarks.
The situation in Italy: the performances of Italian companies in the Top 250
Diy Retailer
“In the fiscal year that ended on 30 June 2018, Italian retailers, too, showed a positive overall trend,” says Claudio Bertone, Equity Partner Deloitte and Retail Sector Leader. “All four Italian operators present in the Top 250 global retailers improved their position in the ranking: Coop continues to Italy’s number 1 giant, in 71st place; it is followed by Conad and Esselunga, which took 71rd (+5 places on the FY 2016) and 121st (+10 on the FY 2016) respectively; the fourth is Eurospin, which rose an impressive 19 positions in the ranking to finish at 168th place in the Top 250”.